We are the 24/7 experts in ad ops, here to serve you!
AD OPS
With more than 500 years of combined industry experience, our team offers a suite of services including ad campaign trafficking, campaign delivery management, report creation and analysis, consultation and optimization, QA, ad network setup and monitoring, programmatic buying, programmatic campaign setup and management, network setup to workflow consultation, troubleshooting, ad server migration, campaign yield management, order management system and more
In addition, we take care of the reporting tasks such as inventory checks, reports and queries, billing and reconciliation and offer a user-friendly reporting dashboard.
Our team is proficient and well-versed in all of the leading ad server platforms including: DFP Premium, DCM, Ad Exchange, DFP Audience Optimization, Sales Manager, Sizmek, Atlas, OAS, OpenX etc.
PROGRAMMATIC MARKETING
We offer expertise in programmatic marketing platforms such as Bid Manager, AppNexus (DSP), Ad Exchange (DSP, SSP), LiveRail, MediaMind, OpenX and others.
AD CREATIVE
Our team handles both the tech and design sides of ad creative, including: Banner ad designs, Rich Media, HTML5 ads, responsive banners and IAB ad resizes. Our tech-savvy pros bring with them in-depth knowledge of every major Rich Media platform like DoubleClick Studio, PointRoll, Flite, CheckM8, BrightRoll, VidRoll, Adap.tv and more.
CLIENTS COME FIRST
Although we boast a long list of technical skills, what truly sets us apart is our deep commitment to each and every client. Meeting client expectations isn’t enough – we go above and beyond to exceed them. By relying on industry best practices and working closely with our clients to understand their unique needs, we deliver results.
OUR MEDIA TECH ECOSYSTEM
TECH SERVICES
Ad Ops, Reporting & Data, Search, Email and Content
CREATIVE
Ad Creative, Email creative, Infographics and Web Design
WEB DEVELOPMENT
Web, Mobile Apps and Online Systems & Technologies
Our Certification
Our Services
About Us
RESPONSIVE MEDIA TECH SERVICES is incorporated as Responsive Media Tech Services, LLC in New York (USA) and Treble Clef Technology Services Private Limited in Bangalore (India).
We work with leading online media companies worldwide, including the US, UK, Europe and Australia. Responsive MTS is established and managed by an experienced and enterprising group of digital media technology professionals in the USA and India.
Vincent Rodrigues
CEO
Alexander Schaller
North America
Jordan Galbraith
North America
Martin Hall
UNITED KINGDOM
Krystin McGill
NORTH AMERICA
Aravind Bhat
CTO
Gayathri Nagaraj
Head Of Human Resource
Collectively, it has been our passion and goal to manage result-driven and successful operations. Our highly motivated creative, web development and client services teams are hand-picked to serve you, our global clients. The company leadership believes in engaging its employees in a technologically challenging work environment, but also a fun, vibrant workplace.
Our Responsive MTS Operations Center is headquartered in the cosmopolitan city of Bangalore, India. As such, we have been able to tap into a dynamic hub of young, hard working and tech-savvy talent and provide information technology enabled services, business process outsourcing and development services across the globe.
Our Clients
Our Mission and Core Values
OUR MISSION
Achieve excellence in digital media technology and creative marketing solutions by utilizing a client-centric approach that’s grounded in integrity and enables our customers to meet their goals.
OUR CORE VALUES
STRIVING FOR EXCELLENCE – Every endeavour is an opportunity to make a positive impact on our customers, employees and the industry at large. We will achieve this by setting the bar high and constantly improving the quality of our services and products.
STAYING CREATIVE – We promote and demonstrate a high level of creativity by harnessing innovation and leveraging industry best practices. By cultivating a nurturing and challenging work environment for our employees, our team constantly works toward becoming indispensable partners for our customers.
CONDUCTING OURSELVES WITH INTEGRITY – We are an organization that fosters a culture of honesty and transparency, so that we remain a trustworthy and reliable partner for both our customers and employees.
RESPONSIVE MTS is a great place to work. We are always on a lookout for experienced online media and mobile technology professionals, as well as enthusiastic university graduates to help fuel our growth.
Responsive MTS provides a challenging yet fun-filled work environment for its employees. We offer industry standard employee perks and benefits and many opportunities for growth within the company. As an organization, we are proud of our commitment to integrity and inclusiveness among both our employees and clients.
Want to learn more about working with us? Please reach out to careers@responsivemts.com
ResponsiveMTS In 60 Seconds
Contact Us
US Office
35 West 36th St Suite 4E
New York, NY 10018 USA
UK Office
41 Old Street
London, EC1V 9AE UK
India Office
No. 563/564 3rd Floor,
Niran Arcade
New BEL Road,
Bangalore 560 094 INDIA
AD OPS: 24/7 (DISPLAY, VIDEO, MOBILE)
- Banner and Rich Media ad trafficking using industry standard ad serving tools as well as tools proprietary to individual publishers, ad networks and agencies
- Mobile ad trafficking using mobile ad serving tools for advertisers, publishers and mobile ad networks
- Video ad trafficking (in-banner and in-stream video ads) using video ad serving tools for publishers, advertisers and video ad networks
- Media planning and sales management tools such as DSM, Solbright, Salesforce, etc.
- Campaign review and creative testing
- Inventory management and forecasting
- Quality assurance (QA)
- Screenshots
- Campaign reporting and analysis
- Monthly billing and revenue reports
- Ad server migration
- Ad exchange and RTB
- Campaign management and optimization
- Site tagging, support and troubleshooting
- Conversion/spotlight tagging
- Video encoding
- Product training
- Programmatic buying
PROGRAMMATIC MARKETING
- Programmatic media buying using DSPs, SSPs and DMPs
- Managing marketing campaigns on programmatic platforms such as DSPs, mobile app install platforms and ad networks
- Right dimension selection based on content of the product, popularity and availability of ad slots, choosing right creative design from the package and creative performance report
- Selection of DSPs based on the availability of relevant audience
- Setting up campaigns with different pricing models, site list targeting, white listing or blacklisting of sites and demographic targeting of campaigns
- Test and troubleshoot the creative to ensure compliance and proper tracking
- Use of effective campaign optimization techniques
- Systematically design, implement and document effective campaign management strategies
- Monitor campaign delivery, manage bids and optimize performance
- Troubleshoot targeting and traffic issues and reconcile discrepancies
- Generate campaign, creative and site performance reports
AD CREATIVE: RICH MEDIA (ONLINE, MOBILE, SOCIAL MEDIA)
- Full-service conceptualization, banner ad design and development
- Creative strategy
- Static and animated banners
- Banner ad resizing and size optimization
- PSD to HTML
- Mobile and tablet creative development
- HTML5 development and creative build capabilities
- Web graphics and optimization techniques
- Proficiency in all Rich Media platforms
- Quality Assurance (QA) and testing
- Preview staging link
- Agency quality design capabilities
REPORTING & DATA ANALYTICS
- Customized reporting services (daily, weekly, monthly, etc.)
- Display, search, email and social media reports
- Report consolidation from 3rd party ad serving tools, Google AdWords, Bing, Google Analytics and other client proprietary tools
- Reporting and dashboard automation
- Excel/Access – VBA/Macros
- Reporting template development
- Business dashboard development using Excel and automated KPI management/alerts
- API integration with Google-DoubleClick Platforms, CRM, billing systems etc.
- Development of reporting portals using PHP, MySQL and other open source technologies
- Desktop tool development using Microsoft and open source technologies
- ETL development for data gathering, cleansing and integration
- Data warehousing and business intelligence (BI)
- Advanced analytics – Statistical analysis and modelling (EDA, regression, hypothesis testing, time series, conjoint analysis, RFM modelling, forecasting)
- Tools used: Base SAS, Macros, SAS SQL, SAS Graph, SAS STAT and more
SEARCH MARKETING
Search Engine Optimization (SEO)
- Website technical analysis
- In-depth keyword research, competitive analysis and content mapping
- On-page optimization – XML/HTML sitemap, Robot.txt, image optimization, HTML code optimization etc
- Meta data audit, set up and recommendations
- Content and website structure & UI optimization
- Google Analytics, Google Search Console and Bing Webmaster tools set up and monitoring
- Off-page optimization – Global/local search engine submission, RSS, Google Merchant
- Link building (directory/article/press release submission, blogs, forums, video, social bookmarking)
- Reporting and analytics – SEO performance, search engine ranking, traffic status reports
Search Engine Marketing (SEM/PPC)
- Media planning
- Keyword research and competitor analysis (by geo-target, device, language, category)
- Ad group, AdCopy and creative development
- Account set up (i.e. Google AdWords, Bing), campaigns, budgeting and management
- Ad targeting based on time, geography, language, content/search network
- Campaign and landing page optimization
- Reporting, performance review and recommendations
Social Media Marketing (SMM/SMO)
- Facebook advertising and user engagement activities (posts, events, polls etc.)
- Social networking profile creation and optimization (Facebook, Twitter, Pinterest, LinkedIn, Google+ etc.)
- Social bookmarking
- Video optimization (YouTube)
- Content sharing optimization
- Community advertising
- SMM reports and analysis
Web Analytics
- Web analytics account set up and page tagging (Google Analytics, Adobe Site Catalyst and Web Trends)
- Set up goals and funnels
- Track sub-domains and multiple domains
- Campaign tracking, conversion events and analysis
- Keyword analysis
- Measure user interactions and analysis
- Advanced segments and custom reports
- Review and recommendation (compare historical data, identify trends etc.)
EMAIL OPERATIONS
- Campaign set up across various industry standard email platforms as well as tools proprietary to individual email marketers
- Database and mailing list management
- Quality assurance (QA) – Browser and device compatibility testing
- CANSPAM and data protection compliance testing
- A/B testing, campaign automation, subscribers and auto-responders
- Email campaign scheduling and deployment
- Post campaign reporting and analysis (link tracking reports, email performance reports, user behaviour reports etc.)
- Reporting template development
- Email template creation
- Email creative design in HTML and responsive templates
- Recoding of existing email creative
- Landing page and form creation
- PSD to HTML conversion
- Email API integration
- Support and domain or platform training
- Co-Reg. campaign set up, monitoring and quality check
- Data file preparation and validation (email, telephone and postal data)
WEB DESIGN & DEVELOPMENT (ONLINE, MOBILE)
- Visual designing for websites, micro-sites, motion graphics, conceptualizing and Flash (UI/UX)
- Proficiency in open source platforms and frameworks
- Implement solutions based on proprietary technologies
- Customized web and intranet applications
- Customized multimedia applications
- Content management systems (CMS)
- E-Commerce solutions (such as shopping sites)
- Intelligent interfaces
- Responsive websites
- Website and application maintenance and support
Web Technologies:
- Web Technologies – Python, PHP, ASP, XML, HTML, HTML5, DHTML, xHTML, CSS, JavaScript and AJAX
- Standards Compliance – Section 508, W3C WAI-AA, W3C xHTML, W3C CSS
- CMS – Joomla, Drupal, WordPress, ZenCart, MODx, Magento, CodeIgniter, Plone, Media Wiki etc.
- Platforms – Windows, GNU Linux, iOS android
- Frameworks – Django, Zope, .NET
- Web Servers – Apache, Internet Information Server
- Multi-Media – Flash- and Flex-based Applications
Mobile Applications Development:
- Mobile device applications, landing page, mini sites, games and screensavers
- Responsive web design and mobile websites with technology expertise in HTML5, Sencha and jQuery
- Native application development capabilities
- Development of cross platform deliveries using frame work such as Phone Gap, Appcelerator
- Mobile app and site development on iOS and Android
OTHER CREATIVE SERVICES
- Infographics
- Ad mailers
- Landing pages – Desktop and Mobile
- Brand identity
- Print media