Trainee – Digital Marketing

We are seeking a highly motivated PPC Trainee to join our digital marketing team. In this entry-level role, you will gain hands-on experience managing pay-per-click advertising campaigns across multiple platforms, learning how to optimize ad performance, and developing data analysis & reporting and campaign set -up & management skills. This is a fantastic opportunity for someone looking to start their career in paid digital advertising and grow within a dynamic, data-driven environment.

Key Responsibilities

  • Assist in the setup, management, and optimization of PPC campaigns on platforms like Google Ads, Bing Ads, and social media (Facebook, LinkedIn, etc.)
  • Conduct keyword research and analysis to identify opportunities for campaign optimization.
  • Conduct Analysis and work on creating reports.
  • Monitor and analyze campaign performance, providing regular reports on key metrics (CTR, CPC, CPA, ROI) using tools like Google Analytics, Google Ads, and third-party tracking tools
  • Support the creation of ad copy, headlines, and landing pages to enhance ad performance
  • Assist in bid management and budget tracking to maximize campaign efficiency and return on investment (ROI)
  • Collaborate with the design and content teams to develop creative assets for PPC campaigns
  • Stay up-to-date with industry trends and updates in PPC platforms to ensure campaigns are leveraging the latest features and best practices
  • Perform competitor analysis to identify gaps and opportunities in the PPC landscape
  • Learn how to manage and optimize retargeting campaigns to improve customer acquisition
  • Assist in A/B testing of ad variations and landing pages to drive performance improvements
  • Provide administrative support for the PPC team as needed

Qualifications

  • Bachelor’s degree in Marketing, Business, Data Science, or a related field is preferred
  • Strong interest in digital marketing, with a focus on PPC advertising, any DM certification is preferred
  • Basic knowledge of Google Ads, Bing Ads, and other PPC platforms is a plus
  • Analytical mindset with a passion for numbers and data interpretation
  • Proficiency in Microsoft Excel or Google Sheets for data analysis and reporting
  • Strong written and verbal communication skills
  • Ability to multitask, prioritize, and manage time effectively
  • Eagerness to learn and adapt to new tools and techniques in a fast-paced environment
  • Detail-oriented and results-driven with a focus on continuous improvement
  • Shift -EST hours (7:30 PM to 4:30 AM)
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