Trainee – Digital Marketing (Search, Social and PPC/ Performance Max Campaigns)
We are seeking a highly motivated PPC Trainee to join our digital marketing team. In this entry-level role, you will gain hands-on experience managing pay-per-click advertising campaigns across multiple platforms, learning how to optimize ad performance, and developing data analysis and campaign management skills. This is a fantastic opportunity for someone looking to start their career in paid digital advertising and grow within a dynamic, data-driven environment.
Key Responsibilities
- Assist in the setup, management, and optimization of PPC campaigns on platforms like Google Ads, Bing Ads, and social media (Facebook, LinkedIn, etc.)
- Conduct keyword research and analysis to identify opportunities for campaign optimization
- Monitor and analyze campaign performance, providing regular reports on key metrics (CTR, CPC, CPA, ROI) using tools like Google Analytics, Google Ads, and third-party tracking tools
- Support the creation of ad copy, headlines, and landing pages to enhance ad performance
- Assist in bid management and budget tracking to maximize campaign efficiency and return on investment (ROI)
- Collaborate with the design and content teams to develop creative assets for PPC campaigns
- Stay up-to-date with industry trends and updates in PPC platforms to ensure campaigns are leveraging the latest features and best practices
- Perform competitor analysis to identify gaps and opportunities in the PPC landscape
- Learn how to manage and optimize retargeting campaigns to improve customer acquisition
- Assist in A/B testing of ad variations and landing pages to drive performance improvements
- Provide administrative support for the PPC team as needed
Qualifications
- Bachelor’s degree in Marketing, Business, Data Science, or a related field is preferred
- Strong interest in digital marketing, with a focus on PPC advertising, any DM certification is preferred
- Basic knowledge of Google Ads, Bing Ads, and other PPC platforms is a plus
- Analytical mindset with a passion for numbers and data interpretation
- Proficiency in Microsoft Excel or Google Sheets for data analysis and reporting
- Strong written and verbal communication skills
- Ability to multitask, prioritize, and manage time effectively
- Eagerness to learn and adapt to new tools and techniques in a fast-paced environment
- Detail-oriented and results-driven with a focus on continuous improvement
- Shift -EST hours (7:30 PM to 4:30 AM)
- Job Type
- Full Time
- Experience Required
- Specialization
- Digital Marketing
- Shift
- Night shift
- Posted on
- September 1, 2025