Paid vs. Organic Social – Where to put your money
When it comes to using social media for your business, it can be easy to think about it in the same way you think about your personal accounts. How do you know when to post organically and when to pay to get your content in front of a wider audience? There are two ways that can define the social strategy of an organization – Paid Social and Organic Social. Let us begin with the difference between the two.
– Organic social:
Organically post will usually feature on the timeline of people that already follow you. It is vital that you have an appropriate size of followers to execute this strategy on a regular basis. As your posts engages with the audience, they reach a much wider audience.
– Paid social:
Posts that are sponsored or executed with an expenditure of a budget will guarantee that your posts will get seen in the Feeds of whichever audience you are targeting. Targeting can be done based on demographics, location, interests, and more.
Best Practices for Organic Social
The following are some of the widely followed industry practices to get the most out of your organic social activities.
– Minimize your promotions:
Instead of focusing on getting people to buy, focus on sharing content that your followers and prospects will find invaluable. This strategy involves telling a story or educating the audience with your organic content. Promos should be blended with relevant content that will help viewers get to know and trust you.
– Maximize your personality:
While you are focusing on minimizing sales talk and promotions, use this opportunity to showcase the values behind your business and your passions as a brand.
– Reinforce your brand:
Organic content is a great opportunity to reinforce your brand and convey the message to your audience. Ensure that is expressed clearly always.
Best Practices for Paid Social
Here are some tips that will assist you to optimize your paid social activities.
– Target the right audience:
The targeting when supplemented with the right messaging makes social ads so effective. To finalize the best audience for your business, a lot of research needs to be made prior to the Ads getting kicked off.
– Share a clear call to action:
It is prudent to be direct with what you want your audience to carry out some activity by introducing a clear call to action (CTA). For example: If you are intending to push sales or prompt them to make a purchase, encourage them to “Buy Now.” You could even include a limited-period offer to add urgency.
– Keep it short and sweet:
Your social ads could be displayed in the Feed for your audience that may/may not know who you. That’s why it’s paramount to keep your video or messaging short and to the point.
– Always keep testing:
Paid social although rewarding, is not straight forward and easy to achieve. If you don’t succeed in the initial trails, keep trying with a different messaging, creatives or even a distinct call to action.
As you might have observed, there is a clear need to incorporate both organic and paid social into your digital strategy. However, getting the right balance is needed to achieve multi-pronged success. If you’re an advertiser and might be interested to expand their social footprint and might assistance, get in touch with our experts at Responsive Media Tech Services and we will help you curate the best social strategy that will immensely benefit your business.