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Transform Digital Marketing with Artificial Intelligence

Transform Digital Marketing with Artificial Intelligence

What’s common to The Matrix, Alexa, and Tesla cars? Artificial Intelligence (AI). In recent times, there has been a rapid increase in the number of companies experimenting with AI in digital marketing. If you run an online business and want to use artificial intelligence, this […]

Banner Advertising and Current World Efficacy

Banner Advertising and Current World Efficacy

Banner advertising employs different digital billboards with imagery and graphics to draw the attention of the audience. The primary goal behind this approach is to drive traffic to the advertiser’s website. The history of its origins is fascinating. If you want to know how these […]

Quick Guide to an Astute Content Marketing Strategy

Quick Guide to an Astute Content Marketing Strategy

Heard of the term “Content is king”? Content marketing has traditionally been used by organizations in every business to stand out from the competition. Marketing a product or service through quality content is content marketing. Whether your business is at a nascent stage, or has […]

Programmatic Advertising Trends to Follow This Year

Programmatic Advertising Trends to Follow This Year

The emergence of various social media platforms and websites is enabling the Programmatic advertising industry to play an even greater role. The rapid expansion of products and services is providing multiple opportunities for the marketing sector to grow significantly. If you want to turbo-charge your […]

Digital Process Automation – A Quick Roundup

Digital Process Automation – A Quick Roundup

Digital process automation is vital to run a successful team at any organization. The process is all about getting rid of unnecessary work. To be precise, this transformation is about automating manual tasks to improve customer experience and enhance employee efficiency. To get started, it […]

The Finest Project Management Techniques Facilitating Project Managers

The Finest Project Management Techniques Facilitating Project Managers

If you are new to project management, here are the latest tools and techniques you should consider before executing your next project. This piece is most suited to project managers, business leaders, and freelancers who have not managed many projects before. Not only will you […]

Organic SEO vs Paid Search: Which Is Better For Your Business

Organic SEO vs Paid Search: Which Is Better For Your Business

When you search anything on Google, you will find a mixture of organic and paid search results. So which is better? If you want to grow your business online, it’s essential to understand the difference between the two, the strategies to adopt, and the benefits […]

Advertisement on OTT Platforms – What Advertisers Need to Know

Advertisement on OTT Platforms – What Advertisers Need to Know

How audiences consume content has fundamentally changed over the past years. The shift from cables to the internet has opened doors for digital opportunities all over the screen! Advertisers have found their way directly into your viewing screens now! This blog will help you understand […]

Why is People Management Critical For Your Business?

Why is People Management Critical For Your Business?

Let us play out a simple scenario and assume that you are stranded on a deserted island. But surprisingly, you have got all the items needed for you to survive till help arrives. In business management terms, you have just practiced people management also known […]

Easiest Ways To Improve Your CTR

Easiest Ways To Improve Your CTR

So, you have a website built, but nobody is visiting your website? You have tried everything, but nothing seems to work? The problem could be that you are not getting enough organic search traffic. Improving click-through rates sounds easy, doesn’t it? When you want to […]