Author: ResponsiveMTS Digital Marketing Team

1
Transform Digital Marketing with Artificial Intelligence

Transform Digital Marketing with Artificial Intelligence

What’s common to The Matrix, Alexa, and Tesla cars? Artificial Intelligence (AI). In recent times, there has been a rapid increase in the number of companies experimenting with AI in digital marketing. If you run an online business and want to use artificial intelligence, this […]

small
2
Programmatic Advertising Trends to Follow This Year

Programmatic Advertising Trends to Follow This Year

The emergence of various social media platforms and websites is enabling the Programmatic advertising industry to play an even greater role. The rapid expansion of products and services is providing multiple opportunities for the marketing sector to grow significantly. If you want to turbo-charge your […]

small
3
Digital Process Automation – A Quick Roundup

Digital Process Automation – A Quick Roundup

Digital process automation is vital to run a successful team at any organization. The process is all about getting rid of unnecessary work. To be precise, this transformation is about automating manual tasks to improve customer experience and enhance employee efficiency. To get started, it […]

small
4
Organic SEO vs Paid Search: Which Is Better For Your Business

Organic SEO vs Paid Search: Which Is Better For Your Business

When you search anything on Google, you will find a mixture of organic and paid search results. So which is better? If you want to grow your business online, it’s essential to understand the difference between the two, the strategies to adopt, and the benefits […]

small
5
Advertisement on OTT Platforms – What Advertisers Need to Know

Advertisement on OTT Platforms – What Advertisers Need to Know

How audiences consume content has fundamentally changed over the past years. The shift from cables to the internet has opened doors for digital opportunities all over the screen! Advertisers have found their way directly into your viewing screens now! This blog will help you understand […]

small
6
Easiest Ways To Improve Your CTR

Easiest Ways To Improve Your CTR

So, you have a website built, but nobody is visiting your website? You have tried everything, but nothing seems to work? The problem could be that you are not getting enough organic search traffic. Improving click-through rates sounds easy, doesn’t it? When you want to […]

small
7
Should We Target our Competitor Keywords?

Should We Target our Competitor Keywords?

Looking for ways to level up your optimization game? How about performing competitor keyword research? Wondering if it’s ethical? Well, bidding for competitor keyword research is one of the best ways to fuel your organic search optimization. If you have fitting ways to utilize your […]

small
8
Keeping Your Search Ranking Game Strong with Backlinks

Keeping Your Search Ranking Game Strong with Backlinks

Did you know that there are more than 200 Google ranking factors? Yes, Google uses over 200 ranking factors in their algorithm. Google dominates other search engines with over 5.14 billion searches. So, it should not surprise you when we say Google is the place […]

small
9
Which social media platforms are the right fit for your business?

Which social media platforms are the right fit for your business?

Do you remember the last time you had logged into your MySpace account? Did you even have a MySpace account? Millennials reading this right now, might end up searching about what we’re talking about! To put into perspective a little bit of history, we would […]

small
10
Audience segmentation strategies that drive ROI

Audience segmentation strategies that drive ROI

Increasingly, companies have felt the need to focus their efforts on building a precise set of customers who can relate and add value to their product. Even while publishing an ad campaign, the advertiser should have a clear picture of the audience and further classification […]

small