Author: ResponsiveMTS Digital Marketing Team

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Organic SEO vs Paid Search: Which Is Better For Your Business

Organic SEO vs Paid Search: Which Is Better For Your Business

When you search anything on Google, you will find a mixture of organic and paid search results. So which is better? If you want to grow your business online, it’s essential to understand the difference between the two, the strategies to adopt, and the benefits […]

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Advertisement on OTT Platforms – What Advertisers Need to Know

Advertisement on OTT Platforms – What Advertisers Need to Know

How audiences consume content has fundamentally changed over the past years. The shift from cables to the internet has opened doors for digital opportunities all over the screen! Advertisers have found their way directly into your viewing screens now! This blog will help you understand […]

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Easiest Ways To Improve Your CTR

Easiest Ways To Improve Your CTR

So, you have a website built, but nobody is visiting your website? You have tried everything, but nothing seems to work? The problem could be that you are not getting enough organic search traffic. Improving click-through rates sounds easy, doesn’t it? When you want to […]

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Should We Target our Competitor Keywords?

Should We Target our Competitor Keywords?

Looking for ways to level up your optimization game? How about performing competitor keyword research? Wondering if it’s ethical? Well, bidding for competitor keyword research is one of the best ways to fuel your organic search optimization. If you have fitting ways to utilize your […]

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Keeping Your Search Ranking Game Strong with Backlinks

Keeping Your Search Ranking Game Strong with Backlinks

Did you know that there are more than 200 Google ranking factors? Yes, Google uses over 200 ranking factors in their algorithm. Google dominates other search engines with over 5.14 billion searches. So, it should not surprise you when we say Google is the place […]

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Which social media platforms are the right fit for your business?

Which social media platforms are the right fit for your business?

Do you remember the last time you had logged into your MySpace account? Did you even have a MySpace account? Millennials reading this right now, might end up searching about what we’re talking about! To put into perspective a little bit of history, we would […]

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Audience segmentation strategies that drive ROI

Audience segmentation strategies that drive ROI

Increasingly, companies have felt the need to focus their efforts on building a precise set of customers who can relate and add value to their product. Even while publishing an ad campaign, the advertiser should have a clear picture of the audience and further classification […]

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A beginner’s overview of programmatic advertising

A beginner’s overview of programmatic advertising

Before jumping to the actual topic, let’s reel back a bit. Remember the award-winning TV series Mad Men? The show was centered around the fictional advertising agency, Sterling Cooper. In a scene, Copywriter Paul explains the media buying department to his secretary Peggy. “That’s the […]

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Outsourcing your Ad Ops requirements in the wake of the Covid-19 pandemic

Outsourcing your Ad Ops requirements in the wake of the Covid-19 pandemic

The current Covid-19 pandemic scenario has presented many an organization with a unique conundrum. Either as a publisher or as an advertiser, you would have come to realize the eminent challenge of managing advertising campaigns on your own. The challenges and limitations presented by the […]

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