The end of third-party cookies: what advertisers need to know
The news about the impending “Cookie Apocalypse” is out! Ever since Google announced that it would disapprove of third-party cookies, ...
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Audience segmentation strategies that drive ROI
Increasingly, companies have felt the need to focus their efforts on building a precise set of customers who can relate ...
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A beginner’s overview of programmatic advertising
Before jumping to the actual topic, let’s reel back a bit. Remember the award-winning TV series Mad Men? The show ...
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Why businesses should care about rich media ads
Have you visited a website and have come across an advertisement that expands when you hover over it ? Or ...
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Outsourcing your Ad Ops requirements in the wake of the Covid-19 pandemic
The current Covid-19 pandemic scenario has presented many an organization with a unique conundrum. Either as a publisher or as ...
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