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Keeping Your Search Ranking Game Strong with Backlinks

Did you know that there are more than 200 Google ranking factors? Yes, Google uses over 200 ranking factors in ...
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Top Digital Strategies to Accelerate Growth in 2021

The ongoing situation of COVID-19 has severely affected the business world and fundamentally altered the way it conducts its operations ...
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Reasons why you should use Google Tag Manager

If you are fed up with searching the whole internet looking for an easy and simple explanation of Google Tag ...
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Which social media platforms are the right fit for your business?

Do you remember the last time you had logged into your MySpace account? Did you even have a MySpace account? ...
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Why is digital copywriting crucial for your businesses?

People are naturally visual creatures. Whether it is a well-composed song or a stunning painting, we are easily influenced and ...
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The end of third-party cookies: what advertisers need to know

The news about the impending “Cookie Apocalypse” is out! Ever since Google announced that it would disapprove of third-party cookies, ...
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Audience segmentation strategies that drive ROI

Increasingly, companies have felt the need to focus their efforts on building a precise set of customers who can relate ...
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A beginner’s overview of programmatic advertising

Before jumping to the actual topic, let’s reel back a bit. Remember the award-winning TV series Mad Men? The show ...
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Why businesses should care about rich media ads

Have you visited a website and have come across an advertisement that expands when you hover over it ? Or ...
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